General Practice

General Practice Law Firm
Internet Marketing that Works

When you have a law firm that serves clients in several different practice areas, how can you effectively reach all those different segments of the legal marketplace? With other types of marketing, that can be difficult.

If you have an effective Internet presence, potential clients in Northwest Indiana, Chicago, Chicago land suburbs and the surrounding area can find you and communicate with you at any time of day or night. Unlike other advertising or marketing efforts, your name and contact information is always available on the Internet.

Contact FindLaw legal marketing consultant Mark Wunderlich
30-minute free consultation 708.609.6129

When you talk to legal marketing consultant Mark Wunderlich, he will explain how you can convey the message you want and create a professional reflection of your firm. It is vitally important to do this in order to attract the type of clients you want to your firm. Does your current marketing efforts effectively address the following questions?

• What are your practice areas? Potential clients want to know that you handle the area of law in which they need your counsel. If they search in the Yellow Pages or on the Internet for a "lawyer," there are too many options. If they narrow the search to "divorce lawyer," they still have plenty of options — and a greater chance of finding you if you have a divorce page on your Web site.
• Even in a general practice, be specific. A potential client is coming to you for one problem. Later, of course, that client may come back to your firm for help with other legal matters. For example, someone who comes to your firm for help with a business startup may return for help with estate planning or for a car accident personal injury.
• Why should a site visitor select your law firm? What makes your firm different from another firm? Have you been serving clients in the area for a long time? Do you offer personal attention or flexible office hours? Do you have an excellent reputation in the community? Think about those things that differentiate you from your competition.
• How does your general practice benefit your clients? While some potential clients may prefer a law firm focused on one area of law, others may see the value of a long-term relationship with a law firm that will be there for them no matter what legal matters they are facing — real estate, family law, criminal defense, immigration, and others.

The FindLaw creative team will develop content to answer these questions/concerns and make sure that you can be seen by the unique type of client which your marketing efforts are targeting.

Mark Wunderlich consults with law firms throughout the Northwest Indiana, Chicago, Chicago land suburbs area. Learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site by contacting him.