Content

Effective Marketing Copy
Converting Visitors to Potential Clients

What are your practice areas? Where do you practice law? Why should a potential client call you rather than some other attorney? These are essential questions that your FindLaw marketing copywriter will answer on every page of your Web site.

A Web site is a challenging writing task. We believe at Findlaw that the person who knows your firm the best is you. That is why we have an initial conversation with you gather relevant information about your firm, and use the information to write unique marketing copy to target the type of clients you desire.

Contact FindLaw legal marketing consultant Mark Wunderlich
30-minute free consultation 708.609.6129

My first task when meeting with a firm is to discuss what are their goals both long term and short term and use that information to develop a marketing strategy to match those needs and goals. Here's exactly how the follow up fulfillment call works.

• Your FindLaw marketing writer will ask you questions so that we can better know your law firm and write content unique to you and your potential clients.
• You are different from any other lawyer — even those who practice in the same areas of law that you do. What are your strengths? What do your clients appreciate about your law firm? What special services do you offer? That information can be the foundation for marketing copy that persuades a potential client to contact you.
• We will assure that certain popular terms will be prevalent throughout your website to ensure proper ranking via the search engines. We want you to have a successful experience with your new website.

Mark Wunderlich consults with law firms throughout the Chicago IL, Northwest Indiana and Chicago land suburbs.

Learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site by contacting him.